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Research Article | Open Access
Volume 14 2022 | None
"Assessing Marketing Strategies for Processed Food Enterprises in Chhattisgarh: A Study on Ready-to-Cook Food (RTC) Retailers and Manufacturers"
Dr.Satya Vardhan Tiwari, Dr.Daljeet Singh Wadhwa
Pages: 3030-3039
Abstract
This study aims to develop effective marketing strategies for food processing enterprises in Chhattisgarh, specifically focusing on the ready-to-cook food (RTC) segment. The research investigates various aspects of the RTC market, including market satisfaction, credit collection, loan facilities, raw material availability, consumer preferences for local brands, labor availability, and government support in the form of subsidies and training. The study further examines the characteristics of the enterprises, such as their age, types of products, location (urban or rural), and number of employees. By analyzing these factors, the study seeks to provide valuable insights for enhancing the marketing strategies employed by RTC retailers and manufacturers in Chhattisgarh. The research findings will contribute to the advancement of the food processing industry in the region and assist entrepreneurs in developing more efficient and targeted approaches to promote their RTC products.
Keywords
Processed food industry, ready-to-cook food, marketing strategies, food processing enterprises, Chhattisgarh, consumer preferences..
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