Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. Fast food is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredients and served in packaging for take-out or takeaway. Fast food was created as a commercial strategy to accommodate large numbers of busy commuters, travelers and wage workers. Fast foods are characterized as quick, easily accessible and cheap alternatives to home-cooked meals, according to the National Institutes of Health (NIH). They also tend to be high in saturated fat, sugar, salt and calories. According to the NIH, many fast-food chains have responded to growing public awareness about nutrition by offering some food that is lower in fat and calories than their normalfare. The important objectives of the study are: To analyze the perception of consumers towards fast-food and to evaluate their satisfaction towards fast-food in Kanyakumari District. The present study is mainly based on both primary and secondary data. The primary data needed for the study have been collected by personal interview method. And the secondary data have been mainly collected from the books, journals, magazines and also from internet. For the purpose of the study 80 fast-food consumers are selected as samples from Kanyakumari District randomly by adopting convenient sampling method. To analyze the collected data the statistical tools such as Percentages, Garrett ranking and weighted average method are adopted.

Fast-food, History, Perception, Problems, Consumer satisfaction.