Consumers are the reason why a business exists. Without them no company or business can survive. So while making any major marketing decision the most important factor to be considered is the consumer. This implies that a company must have a clear and deep understanding of its consumers and their behaviour. Consumer behaviour is the process whereby individuals decide what, when, where how and from whom to purchase goods and services.Branding occupies a crucial position in today’s competitive environment. Brand names give individuality and identity to products. It is the process of naming a product for its identification and distinction. Brands constitute the heart of modern business. It offers a lot of benefits both to companies and consumers. A company can achieve success only when its products occupy a position in consumers’ minds. Branding is the best way of product positioning. A brand evolves through different stages like brand awareness, brand preference, brand loyalty, brand insistence and brand switching etc. Marketers should frame in advance suitable policies for each of these stages.This paper is covered Influence of Branded Food Products on Consumer Behaviour to Kanniyakumari District. The overall objective of this research paper is to analyze theconsumer attitude and level of awareness among the sample respondents. This study would enable to take corrective actions inthe study areas where the changes are necessary to attract the consumer.For that, the researcher collected 90 samples from the respondents. Percentage, Mean valuesand t-test used to analysis and conclude this study.

Consumer behavior, Brand Awareness, Brand loyalty, Packaged Products.