The introduction of the Internet in the mid-1990s was an unprecedented event in the history of information and communications technology. Likely overlooked at the time as a life changing event, nevertheless, the Internet has forever changed the way many individuals and firms on a daily routine. Businesses every day operations now are completed through online mode. One reason the Internet has developed so quickly is because it serves as a substitute for many other services, products, and traditional forms of interaction. Online retailing is one such substitute, which offers consumers a new outlet for making purchases.The new entrant in retailing in India signifies the beginning of retail revolution. India's retail market is expected to grow tremendously in next few years. The origins of retailing in India can be traced back to the emergence of mom-and-pop stores. These stores used to cater to the local people. Retailing includes all the activities involved in selling goods or services to the final customers for personal, non-business use. The retailer performs many activities like anticipating and forecasting customer requirements, developing an ideal assortment of products, acquiring and processing marketing information, and bulk breaking to suit individual customer requirements and sometimes performs the financing function. In this study, the researcher would like to analyze the Impact of Online Shoppingon Retail Sector in TrivandrumDistrict of Kerala State. The primary aim of this study is to understand the customer Demographic factors,level of Impact of online retail andCustomers’ Perception towards Online Trading or Shopping. For that researcher circulated 90 samples in the study area and researcher used percentage, Garret ranking method and chi-square test used for analysis the collected data.

Electronic Commerce, Electronic Shopping Attitude, Perception, Behavior, Promotional Activities.