This exploratory study was designated to discover the potential cultural and heritage products and activities of the communities in Kampung Cherating Baru and Kampung Kubang Ikan. This research could help to create more employments among the local community and provided economic and social benefits when they participate in the tourism activities. The data for this research was collected through observations, unstructured interviews, with the emphasis on ethnography study about the community. The findings for this research were based on the analysis checklists on the following resources – Natural Resources, Cultural Resources, Community Analysis, Site Analysis and Environment Assessment. The findings indicated that, from the overall analysis of the various resources, Kampung Cherating Baru and Kampung Kubang Ikan had their own unique cultural products and activities that could be developed the two areas into a cultural and heritage destination.

Culture, Heritage, Exploratory Study, Ethnography, Local Community.