This study used a combination of qualitative and quantitative research methodologies to examine the portrayal of women in Indian advertising, namely in movies and adverts. In addition to providing light on the ever-changing dynamics of gender representation in these major visual mediums, the results are anticipated to make a significant contribution to the larger disciplines of media and gender studies. Regarding advertisements, gender is a significant factor to consider. Not only does it represent the discrimination that is socially built between men and women, but it also highlights the preconceptions that are associated with masculinity and femininity. When advertising were first broadcast, they were intended to promote a product. However, as time went on, advertisements began to objectify women and utilize women as a means of selling items. The positions that women play in ads have been significantly relegated to the status of objects, and in some cases, they have even been humiliated or abused.

Advertisement, Media, Print, Women, Gender.