Research Article | Open Access
Addiction to live broadcasting via TikTok and its impact on youth values A field study on a sample of youth in Laghouat state who follow live broadcasting via TikTok
PhD Aoued Salah Eddine, Dr. Ait kasi dhehbiya
Pages: 72-85
Abstract
This study aims to shed light on and measure the extent of addiction to live broadcasting via the TikTok application and its impact on the values and behaviors of Algerian youth, and also to know the most important topics and contents presented on live broadcasting via TikTok and the extent of youth acceptance of them. In order to achieve this study and its goal, the descriptive approach was relied upon with the questionnaire tool that was distributed electronically and a sample of 82 individuals was collected and the most important results were reached, including :
Live broadcasting via the TikTok application contributed to highlighting deviant behavior among sample members as a result of their exposure to broadcast content, with the spread of many negative phenomena such as homosexuality and the use of verbal violence, in addition to the influence of sample members by the cultures and ideas of other peoples and their attempt to imitate them, leading to daily addiction to watching live broadcasts of many activists via the TikTok application and influencers as well .
Keywords
Addiction, TikTok, live broadcast, values