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Research Article | Open Access
Volume 12 2020 | None
Analysis of Marketing Efficiency of Litchi Producer and its Various Channels – A Case Study of Sonitpur District of Assam
ARABINDA MEDHI
Pages: 810-813
Abstract
A large number of varieties are grown in different parts of India. India ranks second as the largest global fruit producer after China. In North East India, Sonitpur is very popular for litchi production specially in Assam. Sonitpur produced 9610 metric tons litchi in 2015-16 under area 673 hectare (DI Annual Report 2015-16). The variety suitable for Sonitpur is Bombaya, Bilaity, Shahi, Elaichi, Locar Var etc. The most important sub-tropical evergreen fruit tree is Litchi (Litchi Chinensis). Litchi is basically known for its flavor, juicy pulp with attractive red color. The fruit covers 60% juice, 8% rag 19% seed and 13% skin varying upon variety and climate (Sonitpur District, Govt. of Assam). Litchi is also a source of vitamin C but it contains very small amount of protein 0.8 to 0.9%, fat 0.3%, pectin 0.49% and minerals specially calcium, phosphorus and iron 0.9%. The litchi produced in Sonitpur is very popular in all districts of Assam. There are so many researches on horticultural crops all over India as well as in North East but very few research have been conducted on litchi production and its marketing efficiency in Assam. This paper makes an attempt to analyze the marketing efficiency of litchi producer of Sonitpur district of Assam.
Keywords
Litchi, Production, Efficiency, Mineral, Assam
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