This study aims to address the role of artificial intelligence in sports facility management, focusing on digitization as one of the application models. This is done by clarifying the concept of artificial intelligence and its main characteristics and reviewing its uses in sports, especially in facility management. The most recent technological and artificial intelligence developments are revolutionizing every facet of our existence, facilitating profound changes across numerous fields, such as medicine, education, and finance. The impact also reaches the sports field, where sports complexes are under tremendous pressure to maximize operational efficiency. In this context, artificial intelligence offers innovative solutions to address these challenges. In the Qatar 2022 World Cup, command and control centres used over 15,000 cameras to track crowd movements. In addition, artificial intelligence was used to prevent stadium crowding and predict crowd movements. The rapid development of information and communications technology requires sports facilities to adopt digital strategies that contribute to improving performance, developing mechanisms, and enhancing the sports experience for fans by moving towards digitizing the management of sports facilities, which contributes to improving efficiency and effectiveness. In the present study, the researchers utilized a descriptive approach to analyse the phenomenon in a structured and scientific manner to demonstrate the role of artificial intelligence in sports facility management and showcase the potential through which digitization can enhance efficiency as well as effectiveness in this field.

artificial intelligence, sports facilities, digitization.