As a matter of fact, communication plays a vital role in all societies and in all domains. The reason behind this fact is that it is an essential part of people’s everyday life and, therefore, it can easily shape their relationships. The present paper tends, on the one hand, to shed some light on how communication helps in building strong relationships between people and, on the other hand, to explore how business communication can determine the relationship between the organization and the customers. To pave the way for this investigation, French call centers located in Morocco will be put under scrutiny.

Business Communication, Communication, Communication Models and Intercultural Communication.