A timely, inclusive and ethical marketing technique can not only bolster productivity and growth but also serve as a catalyst. In this data-driven business world, innumerable marketing techniques throng the customers and market. One such recent trend is Affiliate marketing, which is a process of establishing the product & service by a third party in a digital way like blog, social media or websites. The publisher who acts as an affiliate gets a sizeable commission. The affiliate market works in the process of getting a commission, sharing an ads or link on the own websites, customer clicks the ad or link, action of purchase and finally the payment transaction from the customer. Here the ethical affiliate marketing is the follow up of principles of fair trade, payment, transparency and accountable of both customer and affiliates. The challenges or the ethical issues faced by the manufacturer are finding a right affiliate partner and the ways and means to effectively manage the brand. This emerging marketing technique has already established itself in every notable brand where the web traffic is largely directed to such marketers. Thus an urging need has arisen to know the consumer awareness about the ethical affiliate marketing and an earnest attempt has been made to evaluate the same.

timely, inclusive and ethical marketing technique can not only bolster productivity and growth but also serve as a catalyst.