Research Article | Open Access
CONSUMER PERCEPTION ON ADOPTION OF ELECTRIC VEHICLES: A DESCRIPTIVE STUDY
M Ramu , Gopinadh Panuganti , Dr.Ch.Hymavathi , Dr.A.Sai Manideep , S.Sudheer
Pages: 6261-6266
Abstract
Technology intervention is deliberate in the consumer market; it is quite prevalent in larger
enterprises due to their financial soundness and global exposure. But, in the medium and especially small
enterprise adoption of e-vehicles into its all functionalities is yet to be explored by professionals and
academicians. Individual’s adoption and perceptions of e-vehicles is empirically analyzed using the Technology
acceptance model (TAM) by earlier authors. The present study emphasizes on analyzing the perceptions of
consumers on the adoption of e-vehicles in place of conventional vehicles. The association between the
respondents’ demographics and model constructs are analyzed by the chi-square test. Results are discussed with
previous studies and conclusions are drawn.
Keywords
E-vehicles, consumer perception, Technology acceptance model