Research Article | Open Access
CORPORATE SOCIAL RESPONSIBILITY: A SUSTAINANCE NEED FOR BUSINESS FIRMS
Dr.Tarunjit Singh,Ms.Anterpreet Kaur,Ms.Simranjeet Kaur
Pages: 1-6
Abstract
Corporate Social Responsibility (CSR) has become an important indicator of an organization’s capability, brand
image, trustworthiness and credibility not only for the customer but also for the society at large. It talks about what
companies do with their profits and also gives an insight into how they earn it. This term has gained relevance not only for
MNCs but also for MSMEs in the recent years. This research article attempts to gain insights into CSR key indicators and
its dimensions. Data has been collected from number of articles, periodicals, journals and websites. Thorough literature
review was conducted in this research article and at the end CSR challenges, its implementation and some
recommendations have been suggested so that the future gaps if any can be plugged in
Keywords
Corporate Social Responsibility, profits, importance, data, social aspect, business aspect