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Research Article | Open Access
Volume 16 2024 | None
Contribution of E-marketing to the success of professional sports
Benredjem Idriss, Tebbani Ali
Pages: 127-134
Abstract
The study, in its general form, aimed to find out the extent to which electronic marketing contributes to the success of professional sports in Algeria. A questionnaire was designed to collect data and information. The sample of the study was chosen intentionally and represented 40 administrators from some professional clubs in the first division: Najm Maqra, Najm Ben Aknoun, Capital Union. The study concluded that the websites of the professional clubs studied contribute weakly to the success of sports professionalism. We also found that social networking sites “Facebook, Instagram” contribute weakly to the success of sports professionalism.
Keywords
Contribution of E-marketing , sports professional.
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