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Research Article | Open Access
Volume 14 2022 | None
DEMOGRAPHIC PROFILE OF MALL SHOPPERS AT COIMBATORE CITY, TAMILNADU
Dr.R.Padmavathi,Dr. M. Sumathy, ,Dr.(Mrs).Padmasani
Pages: 3099-3106
Abstract
Attitude of Indian consumers has undergone a major transformation over the last few years. The Consumers have become very shrewd and choosy while buying things as India has the highest young population profile. The millennium year saw the emergence of super markets and hyper markets .In this era consumers are preferring mall. Mall shoppers denotes the customer of a mall who decides on the purchase of a good or a service for personal use. Inthis context, this study examines the demographic profile of mall shoppers in Coimbatore City. A structured questionnaire is used to collect data from respondents.
Keywords
Indian consumers, Buying, Consumer goods and Essentials, Shopping Mall, Mall Shoppers, Demographic Factors.
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