This study examines the impact of electronic promotion systems on enhancing the market position of Algerian professional football clubs as a key component of the electronic marketing mix. These systems play a crucial role in enabling sports club management to connect with the public through modern and diverse communication methods, utilizing an effective e-promotional mix with all its tools. The study population consists of selected Algerian professional football clubs. A descriptiveanalytical approach was applied to a purposive sample of 20 officials from professional sports clubs. Data was collected through a questionnaire distributed to representatives from the marketing, human resources, and finance and accounting departments, as well as board members. The key findings reveal a statistically significant impact of e-promotion systems on the market position of Algerian professional football clubs, emphasizing their vital role in developing the sports economy.

E-promotion systems, market position, professional sports clubs.