Digital technologies have transformed modern society, enhancing convenience and economic opportunities. However, they have also introduced new vulnerabilities, particularly in the form of fake advertisements, online shopping fraud, public Wi-Fi security risks, and mobile internet fraud. This study assesses the economic implications of these digital threats and their influence on risk-taking behavior among consumers. Fake advertisements mislead consumers, leading to financial losses and declining trust in digital commerce. Online shopping fraud, including counterfeit products and payment scams, erodes consumer confidence and disrupts e-commerce growth. Public Wi-Fi security threats expose users to cyber risks such as data breaches and identity theft, making individuals more cautious in their online interactions. Mobile internet fraud, including phishing and malware attacks, affects user behavior by increasing apprehension in digital transactions. These fraudulent activities not only cause direct financial losses but also reshape consumer attitudes toward digital engagement, influencing purchasing patterns and security awareness. This study explores how these risks alter consumer decision-making and whether they encourage more cautious behavior or deter participation in the digital economy. The findings highlight the need for enhanced cybersecurity measures, public awareness campaigns, and stricter regulations to mitigate economic disruptions caused by digital fraud. By analyzing behavioral shifts and economic consequences, this research provides insights into policy recommendations to strengthen digital security and sustain trust in online platforms. This research paper examines critical and timely issues that hold great relevance in today's fast-paced and interconnected world, emphasizing their importance in the contemporary global context.

Digital Fraud, Fake Advertisements, Online Shopping Scams, Public Wi-Fi Security, Mobile Internet Fraud, Consumer Behavior, Economic Impact and Cybersecurity.