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Research Article | Open Access
Volume 14 2022 | None
EVALUATING THE RELATIONSHIP BETWEEN THE DIGITAL MARKETING AND BRAND BUILDING
VIBHUSHEET KANWAR, DR KUMAR SIDDHARTH
Pages: 168-174
Abstract
When it comes to building a unique identity for a company in today's internet-driven society, digital marketing is now essential. This research is useful for understanding how digital marketing and brand development are related. From e-mail to search engines, digital marketing entices customers to recall the attention-grabbing caption that flashes on their digital gadgets. A total of 275 participants will participate in the study. To choose the participants, a judgmental sampling technique was used. The research found that digital marketing, also known as digital branding or digital communication, makes use of digital channels and assets to convey a company's positioning as part of an engagement program or multichannel brand communication.
Keywords
Brand, Digital marketing, Consumers,Advertisement, Product
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