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Research Article | Open Access
Volume 12 2020 | None
EXAMINE THE DIMENSIONS INFLUENCING APPAREL BUYING BEHAVIOUR OF WORKING WOMEN
AMANDEEP KAUR
Pages: 241-249
DOI: 10.48047/INTJECSE/ V12I2.201077
Abstract
The market for clothing aimed specifically towards women has grown in recent years. They place a premium on garments, and this has led to a shift in consumer habits. The research was place in Jaipur, the state capital of Rajasthan. The samples were chosen using a method of sampling that required little effort. Percentages, averages, and correlations were used in the analysis of the data. Retailers, business owners, and merchandisers would benefit greatly from the study's results because of the new information it will reveal on consumers' habits and motivations when purchasing clothing.
Keywords
Dimensions, Influencing, Behaviour and Working Women
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