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Research Article | Open Access
Volume 13 2021 | None
EXAMINING THE VIABILITY AND IMPACT OF DISTRIBUTION CHANNELS BEYOND TRADITIONAL RETAIL ON SALES AND MARKET REACH.
Dr. R. Hareesh
Pages: 1382-1390
Abstract
A paradigm for assessing how e-commerce affects distributors' activities in the semiconductor business for four distinct product categories—differentiated, architectural, technological, and complex—is presented in this study. Respondents in the distribution sector were surveyed using a questionnaire and the purposive sampling technique. The study's findings indicate that the roles' salience is rising. Furthermore, e-commerce is likely to displace traditional wholesalers, especially for less standardised goods like intricate, technological, and architectural items.
Keywords
Distributors, Malaysia, Semiconductors, Technology-led approach, Electronic commerce
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