The importance of prudent financial management in business enterprise cannot be overemphasized; without it, nothing tangible can be achieved not to talk of the survival of the business outfit. Right from the conception of the idea and inception of the business, prudential financing should be accorded its rightful place for the survival of the business. This paper attempted to give an overview of the process for efficient financial management in business organizations management function, benefits and make recommendation for continuous survival of business enterprise through efficient financial management. The paper concluded that financial managers should be given their rightful place in order to bring business ventures from their precarious financial situations to vibrant financial positions. Thus, the paper recommends that there should be entrepreneurship education through workshops, seminars, and webinars where entrepreneurs will be enlightened more on trivial matters to avoid business collapse/liquidation.

Efficient Finance, Financial Management, Bedrock, Business Continuity, and Survival