Moral philosophers have long debated the relative merits of human action (actus humanus) against that of other sentient beings or non-sentient beings. Since man is seen as a thinking entity whose main nature is rationality, it follows that all human actions and decisions must be the result of careful, introspective thought. Since human action is predicated on rationality, it follows that human actions must be subjected to the scrutiny of moral philosophy, the academic field concerned with the examination of the wrongness and rightness of human acts. Given this context, it's difficult to absolve advertising as an example of human behaviour from the need for ethical scrutiny. This article examines the moral problems that might develop in both traditional media and digital marketing. The motivation for exploring the moral dimensions of the advertising phenomena and identifying its associated flaws and merits. To get there, I want to use critical thinking techniques to analyse and evaluate the data I get from the library and the internet

Morality, Ethics, Issues, Advertising