This purpose of the research was to determine if there were cultural tourism products in Tanjung Api in the district of Kuala Kuantan, in the state of Pahang. To that end, the research process would require the understanding of the community, an analysis of the site, and the availability and conditions of the natural resources of the area. This study was conducted via unstructured interview, observations, and the use of the ethnography approach in the research methodology. The data collection method was guided through the use of five resources measuring instruments: Site Analysis, Community Analysis, Cultural Resources Analysis, Natural Resources Analysis, and Environment Assessment. The findings indicated the availably of tourism products such as the martial art called silat cekak, fishing and crab catching activities, interesting sights at the village such as the wet market and night market, visiting the jetty area, the old British graveyard and the uniquely design mosque.

Tourism Products, Cultural Heritage, Community, Natural Resources.