Consumer behavior refers to how people choose products and services depending on their attitudes, beliefs, and preferences. Consumer purchasing decisions are influenced by a variety of elements, including social, psychological, personal, and economic aspects. Consumers have a variety of qualities that indicate their purchasing habits. Nowadays, the majority of consumers want to have a Smartphone. A Smartphone is a mobile phone that runs on a mobile operating system and has more advanced computing and connectivity capabilities than a regular phone. The main purpose of this research is to figure out what factors influence consumer behavior while buying smartphones. This study was carried out using a descriptive research design. The study's primary data was gathered by sending structured questionnaires to smartphone users. The study's findings suggest that relative advantage is the most important element influencing customer purchase behavior, followed by price, compatibility, and social factors. This research will aid smartphone manufacturers in not only better understanding how and why consumers buy smartphones, but also in developing better marketing and sales strategies. This research will also assist telecom executives and smartphone makers in better understanding customer smartphone needs so that they can build products that meet those needs. The study's scope was restricted to smartphone users. Because consumer behavior may differ among regions, this might be expanded to a larger area.

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