Research Article | Open Access
FACTORS THAT AFFECT CUSTOMERS' SATISFACTION WITH THE ONLINE SHOPPING PLATFORM- AN INVESTIGATION
Anita Verma
Pages: 1148-1159
Abstract
Today, any traditional or online business strategy's success depends on its ability to satisfy its
customers. Website companies have the specific goal of controlling the expansion and elements
of the industry as a whole, therefore they must learn how to meet clients in a disjointed ebusiness
environment. This is so because client loyalty is the foundation of long-term consumer
relationships. Customer loyalty surveys are confirmed to have been commonplace at numerous
financial institutions during the past five years. Hence, e-businesses need to comprehend the
aspects that impact online consumer loyalty comprehensively. These days, the success of any
business plan, traditional or online, hinges on its capacity to please its clientele. Website
businesses must learn how to please customers in a disorganized e-business environment
because their primary objective is to manage the growth and aspects of the sector as a whole.
Keywords
Customer Satisfaction, Brand Trust, Tangibility, Empathy, Assurance, Mediation Analysis.