The art of storytelling in children's literature is an effective means of building and enriching cultural identity. Stories contribute to the transmission of cultural heritage, the teaching of societal values, and the enhancement of mutual understanding between generations. This article aims to analyze the role of storytelling in the construction of cultural identity among children and to explore the strategies used by stories to enhance cultural understanding and shape cultural values. Additionally, the article raises questions about how literature influences a child's character and cultural awareness, and its ability to strengthen the sense of belonging to cultural roots while interacting with the world around them. In this context, the article also addresses the challenges faced by children's literature in the context of globalization, social, and technological changes, offering insights into how these challenges can be effectively met, thus contributing to a comprehensive analysis of the role of storytelling and its impact on cultural identity.

Cultural Identity; Storytelling; Children's Literature; Globalization.