Research Article | Open Access
IMPACT OF AUGMENTED MARKETING ON CONSUMER PURCHASE
SAMEERA JABEEN
Pages: 518-524
Abstract
Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices Augmented reality has the potential to be better than reality, as it allows users to preview items faster and more easily than in real life. For instance, it is much quicker to swipe through multiple makeup looks than to repeatedly wash your face to test the next color
Keywords
Augmented reality (AR) is an emerging trend in marketing and sales strategies.