Research Article | Open Access
IMPACT OF COVID-19 ON THE PURCHASE OF GOODS THROUGH CYBER SHOPPING AMONG MARRIED WOMEN IN NAGERCOIL
C. S. GOLDIE SHEILA JESOLIT,DR. CHITHRA JAMES
Pages: 3638-3643
Abstract
Cyber shopping is a trending sector in today’s world. Cyber shopping refers to “the activity of buying
products or services over the internet. It means going online, landing on a seller’s website, selecting
something, and arranging for its delivery” (Market Business News, 2021)i
. The growth in technology
is a vital factor that aids in bridging the gap between genders. Digital transformation has empowered
many women economically (Jain, 2023)i
Keywords
Business-to-Consumer Model, COVID-19, Cyber shopping, Purchasing power, Good
