The hand-weaving sector is one of Kerala's main traditional industries, an important part of the country's economy as well as its socio-cultural traditions. It is the second-largest provider of employment in the state after the agricultural sector, it has been sustained by transferring skills from one generation to another, depending on a large number of weavers and they are preferred as the traditional handloom industry as their livelihood. Consumers at the international level appreciate the craftsmanship in the products of the handloom sector. Despite such unique features, the industry comprises a small proportion of Indian exports in the global market, thus crying for efforts to promote and utilize full potential of the industry The main aim of the study is to identify impact of production challenges on production performance in handloom industry in Kerala. Both primary and secondary data are extensively used in this study. Then, the primary data was collected through the questionnaire method from the employees. For this study 75 respondents were selected positively. For collecting necessary data, 75 respondents have been collected in Kerala by using convenience sampling method. The purpose of this paper is to study the impact of production challenges in handloom industry in Kerala.

Craftsmanship, Hand-weaving, Handloom sector.