This review aims to establish if personality traits influence a viewer’s choice of television shows. This study focuses on linking personality type as a factor that affects a person's viewing pattern and options, along with which personality trait under the big five model affects this choice/pattern positively and negatively. This mindboggling growth has been herded by a considerable rise in the number of online Indian viewers. The terms Media/content choice and preferences will be used interchangeably with TV show choice and preferences for this review. The existing literature and material on media choices validate each personality trait's possible positive/negative effect on the viewing pattern. However, this study points out that, to fully understand the magnitude and intensity of this effect, socio-demographic variables have to be considered and analyzed along with psychological variables. This approach to media choice will help us understand the role of media psychology better and establish its significance in the media industry.

Television show preferences; Big five personality traits; Viewers; Socio-demographic, Psychological factors.