The ability of technology to level the playing field for students is one of the most significant aspects of technology in education. Technology has the potential to significantly alter how people learn. It may support the development of relationships between teachers and students, help us rethink how we learn and collaborate, close long-standing equity and accessibility gaps, and modify the learning process to accommodate the requirements of all students. In the previous 100 years, there haven't been any (groundbreaking) innovations in education. Since there haven't been any advances that enable faster or better learning or teaching, we primarily teach and learn in the same manner as our ancestors did. As a result, the need for improved educational technology (edtech) in the field of education is increasing. This article investigates which creative business models are created outside of higher education institutions (in the edtech industry), particularly by entrepreneurs, because innovation frequently emerges from startups. The present study provides an overview of technology integration and also analyse the elements of innovative business model in the field of education technology startups in higher education and also to identify the original practices in learning and teaching. This study is descriptive in nature, all of the necessary and relevant information was gathered from various publications, journals, and websites.

The ability of technology to level the playing field for students is one of the most significant aspects of technology in education.