Customer is considered as integer part of every business. The marketing companies mainly focus on to find out the needs of the customer and fulfil those needs in best possible manner. In this paper the main focus has been given on customer satisfaction level with reference to E-Purchasing. The main objective of this study is to Investigating the Impact of E-Purchasing on Customer Satisfaction with reference to SERVQUAL Dimensions. For this purpose 150 respondents have been taken and Various Statistical tools have been applied to get the significant results. At the end, all the SERQUAL dimensions were positively impacted on customer satisfaction

Customer satisfaction, service quality, E-Purchasing.