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Research Article | Open Access
Volume 14 2022 | None
MARKETING APPROACH TO ENSURE THE ECONOMIC SECURITY OF THE ENTERPRISE
Shakhnoza Ergashkhodjaeva Sardor Tursunkhodjaev
Pages: 768-794
DOI: .
Abstract
The article explains the concept of "competitive intelligence". The author highlights the role and importance of competitive intelligence in business management.The authors studied the scientific and theoretical foundations of economic security of enterprises, presented the stages and principles of development of competitive intelligence in enterprise marketing, developed a methodology for assessing the economic security of enterprises based on an in-depth study of best international practices.
Keywords
intelligence, business intelligence, financial intelligence, competitive intelligence, business intelligence, competitor.
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