This study was conducted to determine the various factors influencing the sustainability of airline business in the aviation market through the continuous search of new markets in airline networks. The main aim was to gain a detailed understanding of these factors and how to have practical application in current aviation scenarios. In this study, new markets in airline network planning towards sustainability were identified as the dependent variable, and based on various literature reviews, five independent variables – cargo services, demand and supply, policies and regulations, price and safety were identified. The research objectives were framed to evaluate the impact of the identified independent variables on the sustainability of airline business and for the identification of new markets in airline networks. Secondary data were collected for this research through various online sources and based on the findings, it was revealed that cargo services and safety had a significant impact. Also, demand and supply as well as price positively influenced airline sustainability and airline networks too, whereas policies and regulations had a moderating influence on the dependent variable.

cargo services, airline sustainability, new airline markets, pricing, demand and supply, policies, government regulations, scheduling, technology integration..