The Indian consumer today wants to lead a life of luxury and comfort. The shopping behavior of consumers has taken a paradigm shift over the years (Moon, 2004)(3).Malls are not only a shopping place but a place to rejuvenate, socialize and entertain the visitors. Without a doubt malls have changed the shopping experience of Indians. Visiting malls and buying branded products satisfy their thirst for better quality of life. Teenagers do come to show off. Certainly shopping malls are bringing in a new culture in India which is different from the traditional one as far as shopping is concerned. In the state of Tamilnadu,Coimbatore city has three major shopping malls namely, Brookefields, Prozone and Fun Republic malls. Consumers prefer to do shopping in these malls as they are big and located in the heart of the city. Hence the study is undertaken in this city. In this context, this study examines the profile of above malls in Coimbatore City.

Indian consumers, shopping, Shopping Malls.