In this technological world, more number of consumer are showing interest in online shopping because it provides many benefits to consumer than the traditional bricks-and-mortar retail stores. It is shopping through online or internet. A lot of shoppers are using the internet now-a-days as it provides a lot of reward to shoppers. It saves time, certain products are to a large extent cheaper and allow customers to purchase product from anywhere in the world and anytime. At the same time, it involves some complexity and problems in the practical life. Hence the researcher has taken the study entitled the problems faced by the women customers in online shopping. Here the study involves both primary data and secondary data. The primary data collected through snowball sampling and then the collected data analysed with the help of statistical tools such as percentage analysis, weighted average score and Garret ranking method to make the conclusions.

Online shopping, Women customers, Internet & modern shopping