Business and its success hugely depend on the active and strategic involvement of the workers, particularly managers of the organization. SWOT analysis is one of the key effective methods that managers of any organization use in ensuring the advancement of the firm, such that identifying the strengths, weakness, opportunities and threats of a business help direct it in the most positive manner. The SWOT analysis method aid in analyzing the internal capabilities of an organization in the deepest manner and managers have key role in constructing the strategies under this method. By using the same, managers can plan for the futuristic development of the business organization by heightening the position and competitiveness of the firm, comprehending and developing its goals as well as maximizing the output. The SWOT analysis technique and managers’ role in identifying as well as practicing the same in a constructive manner also aid in proper management of resources and allow fruitful way of response to various challenges that arise against the business. Extensive research in this area will help to extend the scope of understanding better ways to implement SWOT business strategies in analyzing the internal and external factors in association with a business as well as understanding the role of managers in the same will direct any business firms to consider measures that direct the organization towards success and growth.

SWOT analysis, Business Strategies, Business Success, Internal & External Factors, Success & Growth.