This article investigates the impact of social media marketing on public perception of political parties. With the rise of social media platforms, political parties have leveraged these platforms to engage with voters. This study explores the strategies employed by political parties, their effectiveness, and the resulting implications on public opinion. By analyzing various social media campaigns, this research aims to shed light on the complex relationship between social media marketing and political perceptions.

Social media marketing, political parties, public, campaigns, digital communication, political communication and online engagement