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Research Article | Open Access
Volume 12 2020 | None
STUDY THE APPAREL BUYING PREFERENCES OF WORKING WOMEN
Ravinder Singh
Pages: 232-240
Abstract
The shopping habits of working women and the products they buy have evolved significantly during the last several decades. As India continues on its urbanization path, women in the working are becoming more aware of the importance of personal style. The rising number of nuclear families, the rising number of working women, and new possibilities in the service sector have been the primary growth drivers of India’s organized retail industry in recent years. The study provides insight into how people "think," including their expectations of and experiences with working women. The internal and external pros and cons of the ready-made clothes sector are also highlighted in the paper. This study will help us understand the illogical and enticing elements that influence customer purchasing decisions.
Keywords
Apparel, Buying, Preferences, Behaviour and Working Women
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