One of the most potent new resources for businesses and organizations all around the world is social media. Beginning in the 1990s and picking up steam after the turn of the millennium, the information and communications technology industry in India has been expanding rapidly. Social networking via sites like Facebook, Twitter, and LinkedIn has become a common pastime. Two hundred and fifty married women in the age range of 15-45 from a northern Goa district were surveyed about their usage of various techniques of family planning after their exposure to various media was assessed. Female participation in modern methods of family planning was found to be 48.4 percent in the research. Women's exposure to information about family planning techniques via media such as television, radio, and newspapers was shown to be positively connected with their usage of these methods. A majority of respondents (51%) prefer using WHATSAPP and Instagram, while 49% use YouTube. To stay in touch with friends and family, they log in to their social media accounts for longer periods of time than is typical. According to the results of a multivariate logistic regression study, this association is true even after accounting for factors including women's education, location, and family size.

social media, women, gender stereotype, women empowerment, Facebook, Civic participation.