Positive trends in the widespread adoption of mobile commerce are the focus of this research. The research used factor analysis and multiple regression analysis to look at the connections based on data acquired through survey questionnaire from mobile phone users in South India. Positive adoption rates of mobile shopping were found across all age groups, educational levels, and economic brackets, with the exception of gender. Women also tended to embrace mobile commerce at a faster pace than men. This research adds to what is known about how a person's demographics affect their behavior and outlook when it comes to mobile buying, which is useful information for companies that offer mobile services. The marketing function's focus on providing excellent service to clients and consumers has not changed much as we go into the 21st century. The marketing function is being influenced by changes in consumer behavior brought about by demographic shifts and the advent of assisting technologies in production, distribution, and personal use.

consumers' buying behavior, demographic, market Technology