Productivity gains that enable us to retain our present quality of life through automation bring us closer to the expected "technological unemployment" of 2030. The results imply that in recent years, automation in industrial firms has prompted currently employed people to fear that their occupations may be automated in the future; this effect is disproportionately felt by those with lower levels of education and training. Moreover, we show that fear of future replacement has a negative effect on present-day job satisfaction, and that this effect is particularly pronounced for low-skilled employees who undertake routine-based jobs and are therefore more susceptible to the hazards of automation. Constant advancements in automation technologies, such as artificial intelligence, are altering the character of work in ways that may have differing implications on various groups of people. Automation will replace low-level, regular occupations while simultaneously enhancing experts' non-routine work. Replacements might consist of financial incentives for further education, career changes, and community service. The potential effects of automation on the job market are becoming clearer to business students as time goes on. For the next three to six months, automation is not a concern, but for the following year, two years, and three years out, it gets more so.

Brand Loyalty, Customer, Service, Satisfaction,organization