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Research Article | Open Access
Volume 14 2022 | None
THE ROLE OF DATA ANALYTICS IN BUSINESS DECISION MAKING
Neha Rani
Pages: 2984-2988
Abstract
Companies may get a competitive edge and make better choices with the help of the insights gleaned through Big Data Analytics. Important management concerns include (i) ensuring that data-driven decisions are consistent with corporate strategy, and (ii) fostering communication and cooperation across different departments to ensure that Big Data and information may move freely and efficiently. Big data presents technological difficulties since there are not yet adequate methods for dealing with its diversity, accuracy, volume, and speed. From this investigation, we deduce that there has been less academic attention paid to the problem of incorporating analytics findings into business judgment. At the conclusion of the publication, the authors provide several suggestions for further studies.
Keywords
Decision-making, Data Analysis, Business,
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