One may argue that a company's online presence is now as important to its physical presence in light of how important digital marketing has grown in recent years to any company's overall marketing strategy. This research underlines the value of an organization's online presence and how it affects sales. People may communicate and express their thoughts via social media.The findings of this research demonstrated that using social media marketing techniques increased both brand awareness and client loyalty. The social media marketing efforts that prioritized fun and positive word-of-mouth had the most overall effect on the companies. According to the results, more brand awareness is good for brand loyalty. The findings of this research contribute to our knowledge of how social media advertising might influence consumers' attitudes about a brand and their loyalty to that brand. Professionals may benefit from the study's findings since they demonstrate the value of social media marketing campaigns and specify which ones may be most important to grow in terms of brand visibility and loyalty. Additionally, it demonstrates how consumer purchase intentions may be impacted by brand awareness levels.

social media, customers,brand, marketing and advertising