Research Article | Open Access
THE ROLE OF TECHNOLOGY IN TRANSFORMING THE RETAIL INDUSTRY
Devendra Singh Negi
Pages: 8816-8821
Abstract
Digitalization, widespread smartphone use, and improved internet access in rural areas have all contributed to the retail sector's fast digital transformation in India. In addition, the government of India has created a flagship initiative called Digital India to make the nation more technologically advanced. The Indian retail industry has seen rapid expansion in recent years, with several new entrants. Customers like it when their questions can be answered whenever they send them in. The advent of AI-based solutions has paved the way for round-the-clock availability of helpful customer assistance.
Keywords
Retail ,Industry, Technology, customer