Augmented reality (AR) has changed how consumers engage with companies and products, influencing their purchases. AR engages users by seamlessly merging digital information into the real world. Augmented reality's try-before-you-buy feature influences consumer buying. Consumers made decisions using product information, photos, and reviews. AR lets them try things in their own environment in real time. AR apps allow users to visualize furnishings in their houses or try on virtual items before buying. This engaging, personalized experience boosts confidence and decreases the danger of making the wrong option, increasing conversion rates. AR boosts brand loyalty and consumer engagement. Brands may impress customers through interactive and enjoyable experiences. AR games, filters, and virtual try-ons engage customers emotionally. Emotional attachment fosters client loyalty and repeat purchases. Augmented reality adds exclusivity and uniqueness. AR-enabled marketing campaigns and product debuts stand out and generate conversation. Innovative brands engage consumers, increasing brand awareness and buying behaviour.

Augmented Reality, Immersive Experience, Personalized Experience, Brand Loyalty, Emotional Connection