This quantitative research aims to study the relationship between content selection and the selection of infotainment format broadcasted on digital television among millennial viewers in Bangkok, Thailand. Strategic sampling was adopted to select 400 millennial generation viewers in Bangkok, with employment status used as the criteria for selection. The statistics used in the analysis includes mean, S.D., t-Test, and Pearson’s simple correlation moment product. The research findings were 1) The level of Content Selection of viewers overall and in all its 4 individual aspects were high. 2) The level of selection of Infotainment format among viewers was high in total and in all its 7 individual aspects. 3) The comparison of content selection revealed that the content selection of viewers with an employment status of less than 5 years were higher than viewers who have yet to be employed, with a statistical significance level of .05. 4) The comparison of the selection infotainment format revealed no difference between viewers with an employment status of less than 5 years and viewers who have not yet been employed. 5) The overall relationship between content selection and the selection of infotainment format broadcasted on digital television among millennial viewers in Bangkok, Thailand was moderate, with a statistical significance level of .01 and a correlation coefficient of .754.

Content Selection, Infotainment, Digital Television, Millennial Generation