Research Article | Open Access
The Status of Algerian Cultural Heritage: Mechanisms of Promotion, Publication, Media, and Digital Marketing – Pathways, Achievements, and Challenges
Brahim Chihani, Ali Kerzika
Pages: 873-884
Abstract
This research paper aims to shed light on the most significant official and private sources concerned with publishing and showcasing Algerian cultural heritage in the digital world. It also highlights the role of the scientific elite in enlightening public opinion through intellectual and cultural production that reflects the rich history of Algeria and its people's heritage, particularly in ethnographic and religious contexts. Adhering to the principles of integrity, moderation, and the pursuit of scientific truth, especially in matters related to ethnic and cultural origins, is emphasized. The goal is to establish a solid cultural foundation that remains unaffected by political tensions and cultural changes, such as globalization. We aim to advance toward a stage of cultural production in all its forms, especially in the digital realm, where dominant global powers often exert cultural influence over other nations. The research seeks to value the efforts of cultural investigation and production currently marketed through various media and digital platforms. It also addresses the weaknesses and obstacles facing this sensitive sector from time to time. Finally, it offers organizational proposals to enhance digital marketing to effectively meet the demands of local and international tourism revival across successive periods.
Keywords
Digitization of tourism services, cultural heritage, e-tourism, sustainable development, cultural marketing.