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Research Article | Open Access
Volume 14 2022 | None
Why India Pods: Studying the Motivations of Indian Independent Podcasters
Sneha Mehendale
Pages: 2612-2618
Abstract
Podcasting is increasingly popular in India, with a lot of independent podcasters joining the production fold. The podcasters' population of India seems to be mainly comprised of independent podcasters who do not belong to any existing media network or a professional journalistic setup. They are independent content producers. They are essential because they make highly individual contributions to the spectrum of media culture of any place. This paper presents the findings of a study exploring their motivations behind podcasting. Through semistructured in-depth interviews with the podcasters, the study reveals intrinsic and extrinsic causes of Indian independent podcasters. Passion, recognition, and becoming an alternative medium were found to be motivations behind starting podcasting. Community building emerged as a motivation not to start but to continue podcasting. These motivations are contextualized in a broader frame of technology penetration and its challenges, declining trust in media, and the increased intersection of the virtual and real world.
Keywords
Independent podcasters, Motivations, Podcasting, frame, Community, penetration
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